Leveraging market knowledge & technical know-how.
Our experienced fieldwork researchers are obsessed with attention to detail and are most comfortable when talking to people – off or online. Whether quantitative or qualitative research, in Lagos or in Taraba, in an open market or in a boardroom, our field researchers are expertly trained to organize and collect usable data.
Understanding the nuances of culture and language can make all the difference when it comes to research. We utilize a 360o approach to analysis, ensuring that context is appropriately weighted to capture the true essence of each data set. This approach combined with world class analytic tools creates the unrivalled accuracy that we are known for.
We are committed to using the latest global research technology to improve efficiency & cost competitiveness. From social media technology to web-enabled survey tools, we are at the forefront of moving research in Nigeria closer to global standards – with outstanding results!